The terms used are not gender specific.
As of: October 12, 2019
- Overview of the processing
- Relevant legal bases
- Safety measures
- Transmission and disclosure of personal data
- Data processing in third countries
- Use of online marketplaces for e-commerce
- Provision of the online offer and web hosting
- Presence in social networks
- Plugins and embedded functions as well as content
- Deletion of data
- Rights of data subjects
Overview of the processing
The following summary summarizes the types of data processed and the purposes of their processing and refers to the individuals concerned.
Types of processed data
- Inventory data (eg names, addresses).
- Content data (eg text input, photographs, videos).
- Contact details (eg e-mail, telephone numbers).
- Meta / communication data (eg device information, IP addresses).
- Usage data (eg visited websites, interest in content, access times).
- Contract data (eg subject of the contract, term, customer category).
- Payment data (eg bank details, invoices, payment history).
Categories of affected persons
- Communication partner.
- Users (eg website visitors, users of online services).
Purposes of processing
- Affiliate tracking.
- Providing our online offer and user-friendliness.
- Feedback (eg collecting feedback via online form).
- Contact requests and communication.
- Range measurement (e.g., access statistics, recurring visitor detection).
- Safety measures.
- Contractual services and service.
- Management and answering of inquiries.
Relevant legal bases
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations may apply in your home or country of residence.
Consent (Article 6 (1) (1) (a) GDPR) - The data subject has consented to the processing of personal data relating to him for a specific purpose or several specific purposes.
Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR) - The processing is necessary for the performance of a contract of which the data subject is a party or for the performance of pre-contractual measures, at the request of the data subject respectively.
Protection of vital interests (Article 6 (1) (1) (d) of the GDPR) - Processing is necessary to protect the vital interests of the data subject or any other natural person.
Legitimate interests (Article 6 (1) (1) (f) of the GDPR) - Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject protecting personal security Data require, outweigh
National data protection regulations in German: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Bundesdatenschutzgesetz - BDSG). In particular, the BDSG contains special rules on the right of access, the right of cancellation, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.
We will take appropriate technical and organizational measures in accordance with the law, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, the different likelihoods of occurrence and the extent to which the rights and freedoms of individuals are threatened to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as their access, input, transfer, availability and segregation. We have also set up procedures to ensure the enjoyment of data subject rights, the erasure of data and responses to the threat to data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection, through technology design and privacy-friendly default settings.
Reduction of the IP address: If it is possible for us or if the storage of the IP address is not necessary, we shorten or shorten your IP address. In the case of the shortening of the IP address, also referred to as "IP masking", the last octet, ie the last two numbers of an IP address, is deleted (the IP address in this context is an Internet connection through the online Access provider individually assigned identifier). With the shortening of the IP address, the identification of a person based on their IP address should be prevented or made much more difficult.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You will recognize such encrypted connections with the prefix https: // in the address bar of your browser.
Transmission and disclosure of personal data
As part of our processing of personal information, data may be transmitted to or disclosed to other entities, companies, legally independent organizational units or individuals. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a web page. In such case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.
Data processing in third countries
If we process data in a third country (ie, outside the European Union (EU), the European Economic Area (EEA)) or processing in the context of the use of third party services or the disclosure or transfer of data to other persons, entities or companies takes place, this is done only in accordance with the legal requirements.
Except as expressly provided, or as required by contract or law, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as contractual obligations so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the European Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store the information about a user during or after his visit to an online offer. The stored information may include, for example, the language settings on a web page, the login status, a shopping cart, or the location where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (eg, when user information is stored using pseudonymous online identifiers, also referred to as "user IDs")
The following cookie types and functions are distinguished:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
- Persistent cookies: Persistent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content displayed directly when the user revisits a website. Likewise, the interests of users used for range measurement or for marketing purposes may be stored in such a cookie.
- First-party cookies: First-party cookies are set by ourselves.
- Third-party cookies:: Third party cookies are used primarily by advertisers (known as third parties) to process user information.
- Necessary (also: essential or essential) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (eg to save logins or other user entries or for reasons of security).
Processed data types: usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses).
Affected persons: Users (eg website visitors, users of online services).
Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).
Use of online marketplaces for e-commerce
Processed data types: Inventory data (eg names, addresses), payment data (eg bank details, invoices, payment history), contact data (eg e-mail, telephone numbers), contract data (eg subject matter, duration, customer category), usage data (eg visited websites, interest in content, access times) , Meta / communication data (eg device information, IP addresses).
Affected persons: Customers.
Purposes of processing: Contractual services and service..
Legal basis: Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) of the GDPR), entitled interests (Article 6 (1) (1) (f) of the GDPR).
Deployed services and service providers:
When contacting us (eg via contact form, e-mail, telephone or via social media), the details of the requesting persons are processed, as far as this is necessary to answer the contact requests and any requested measures.
Responding to the contact requests in the context of contractual or pre-contractual relationships is to fulfill our contractual obligations or to answer (pre) contractual requests and otherwise on the basis of legitimate interests in answering the requests.
Processed data types: Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos).
Affected persons: Communication partners.
Purposes of processing: contact requests and communication.
Legal basis:Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), entitled interests (Article 6 (1) (1) (f) of the GDPR).
Provision of the online offer and web hosting
To provide our online offer safely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can access the online offer. For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security and technical maintenance services.
The data processed in the provision of the hosting offer may include all information relating to the use and communication of the users of our online offer. This includes, on a regular basis, the IP address necessary to deliver the content of online content to browsers, and all submissions made within our online offer or web pages.
E-mail delivery and hosting: The webhosting services we use also include the sending, receiving and saving of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail delivery (eg the participating providers) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for purposes of SPAM detection. We ask you to note that e-mails on the Internet are generally not encrypted. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore take no responsibility for the transmission of emails between the sender and the reception on our server.
Collection of access data and log file: We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The server logfiles can contain the address and name of the retrieved web pages and files, the date and time of retrieval, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP address. Addresses and the requesting provider belong.
The server log files can be used for security purposes, for example, to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and second, to ensure the utilization of the servers and their stability.
Processed data types: content data (eg text input, photographs, videos), usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses).
Affected persons: Users (eg website visitors, users of online services).
Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the GDPR).
Presence in social networks
We maintain online presence within social networks to communicate with or provide information about our users.
We point out that data of the users outside the area of the European Union can be processed. This may result in risks to users because, e.g. the enforcement of user rights could be made more difficult. With respect to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they are committed to respecting EU privacy standards.
Furthermore, the data of the users within social networks is usually processed for market research and advertising purposes. Thus, e.g. Based on the user behavior and the resulting interests of users usage profiles are created. The usage profiles may in turn be used to e.g. To place advertisements inside and outside the networks that are allegedly in the interests of users. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of opting out (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.
Processed data types: Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input, photographs, videos), usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information , IP addresses).
Affected persons: Users (e.g., website visitors, online service users).
Legal basis: Legitimate interests (Article 6 (1) sentence 1 (f) of the GDPR).
Used services and service providers:
Plugins and embedded functions as well as content
We incorporate functionality and content into our online offering sourced from their respective vendors' servers (hereafter referred to as "third party vendors"), such as graphics, videos, social media buttons, and posts (hereafter referred to as "third party") uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We endeavor to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and the operating system, websites to be referenced, time of visit, and other information regarding the use of our online offer.
Processed data types: Usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses), inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg text input , Photographs, videos).
Affected persons: Users (e.g., website visitors, online service users).
Purposes of processing: Providing our online offering and usability, contractual services and services, security measures, administration and response to inquiries.
Legal basis: Consent (Article 6 (1) (1) (a) GDPR), performance of the contract and pre-contractual inquiries (Article 6 (1) (1) (b) GDPR), Legitimate interests (Article 6 (1), first sentence) fs GDPR).
Deployed services and service providers:
YouTube: videos; Service Providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; Datenschutzerklärung: https://policies.google.com/privacy; Privacy Shield (ensuring data protection level when processing data in the US): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition possibility (opt-out): opt-out plugin http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the presentation of commercials: https://adssettings.google.com/authenticated.
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements, as soon as their consent for processing is revoked or other permissions are omitted (eg, if the purpose of the processing of this data has been omitted or they are not necessary for the purpose).
Unless the data is deleted because it is necessary for other and legitimate purposes, its processing is limited to these purposes. That is, the data is locked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is required to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Rights of data subjects
As GDPR interested parties, you are entitled to various rights, in particular from Articles 15 to 18 and 21 GDPR:
- Right to object: You have the right at any time, for reasons that arise from your particular situation, against the processing of personal data relating to you which, on the basis of Art. 6 para. 1 lit. e or f GDPR takes an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
- Withdrawal with consent: You have the right to revoke granted consent at any time.
- Right to information: You have the right to request a confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.
- Right to correction: You have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you in accordance with the legal requirements.
- Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data relating to you be deleted immediately, or, alternatively, to demand a restriction of the processing of the data in accordance with the statutory provisions.
- Right to Data Portability: You have the right to receive data relating to you that you have provided to us in accordance with legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
- Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to a supervisory authority, in particular in the Member State of your usual place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
- Range measurement: The range measurement (also referred to as Web Analytics) is used to evaluate the flow of visitors to an online offer and the behavior or interests of visitors to certain information, such as. Content of web pages. With the help of range analysis, website owners can e.g. Recognize at what time visitors visit their website and what content they are interested in. Thereby they can e.g. to better tailor the contents of the website to the needs of its visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors for more accurate analysis of how to use an online offer.
- Remarketing: "Remarketing" or "retargeting" is used when e.g. For advertising purposes, it is noted for which products a user has been interested in a web page in order to provide the user on other web pages with these products, e.g. in advertisements, to remember.
- Tracking: "Tracking" is when the behavior of users across multiple online offers can be traced.As a rule, with regard to the online offers used behavior and interest information stored in cookies or servers of the providers of tracking technologies (so-called profiling) can then be used, for example, to show users advertisements that are likely to match their interests.
- Responsible person: "Responsible person" means the natural or legal person, public authority, institution or other body which, alone or together with others, decides on the purposes and means of processing personal data.
- Processing: "Processing" means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term covers a wide range and covers practically every handling of data, be it collection, evaluation, storage, transfer or deletion.
Created with free Datenschutz-Generator.de by Dr. Thomas Schwenke Literally translated by Google Translator (https://translate.google.com)